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Quo vadis, Zootool?

Dear Zootool users,

you probably all noticed that nothing happened with Zootool for a very long time. No updates, no bug fixes, no support. I definitely owe you an explanation.

I started working on Zootool in October 2007. I designed and developed the very first version for my Bachelor thesis in communication design and it turned out so well, that I got convinced by my Professor – Habu – and a couple other friends to launch it. Habu and I founded a company and we released the first version of Zootool in March 2008.

Many things happened in the meantime. The project grew and became more and more a professional service. Until today more than 150.000 users signed up, which is a big achievement for a former student project.

With the help of Habu, Nicolas and Arnaud Zootool got to where it is now and yet most of the times the main burden of running and developing Zootool lay upon my shoulders.

With pro accounts, the iPhone app and ads, Zootool always made enough money to pay for servers. Although there was never enough money to get paid for all the work we spent on it. That was ok for the longest time.

But in the last two years I personally made some very unhealthy experiences with running Zootool. The pressure and responsibility of a “mostly-one-man-project” of such a size got me to a very critical point with lots of sleepless nights and the risk of burning out.

At some point last year I wasn’t able to react on support requests, feature suggestions or anything else anymore. I had to declare inbox bankruptcy for Zootool and keep it going without my attention for some time in order to not ruin my health.

I still made some promises that I will be working on a new version and that everything will be fine soon. A couple months later there’s an almost finished new version, but no time for the last steps. There are more and more critical voices forcing me to react and do something. For the longest time I thought I could keep Zootool running in its current state, but it’s no longer fair.

Massive spam attacks have brought down the screenshot generation tool. It’s still working fine but most of the time it’s just generating screenshots for spam sites. We have millions of those entries and no chance to filter them out.

Twitter, Tumblr and Facebook connections no longer work. They all changed their APIs in the meantime, which leaves those connections broken. And there are some other things that need to be fixed.

In the meantime those spam attacks led to massive new server load and huge amounts of data lying on Amazon S3 – just for spam. It costs hundreds of additional dollars each month and the former state of Zootool paying for itself is no longer working. Fortunately my second project Kirby is making enough money to pay the missing amount each month, but this is not a very good situation for me personally since I still need to do lots of additional client work do pay my own bills.

So where’s this all going? I met with Habu the other day and we were discussing the future of Zootool. It was pretty tough for us both. We love Zootool. I love Zootool. It’s my baby for so long. I’ve seen so many competitors and other services going down after a couple of months and I’m proud that we are still here after almost 6 years. Even under those heavy conditions. We are both not ready to admit defeat just yet. We both have the same vision of what Zootool will be in the future. It will be different from what it is now. We think that the centralized, cloud-based service, which Zootool is at the moment has no future. We think of a more decentralized alternative which gives you more control over your data and accounts.

As I said, there are a couple last steps missing to launch this new version, but to be honest I can’t make any promises anymore. I made too many and wasn’t able to keep up to them too many times.

For now, we decided to lock down sign ups for our pro accounts and also for free accounts. We can’t let in any more spam users and we also can’t offer paid pro accounts anymore with the bad shape they are currently in. It just wouldn’t be fair.

We offer full refunds for all pro users who signed up within the last three months and of course we will keep pro accounts running for all those, who already paid for them and want to keep them.

We will keep Zootool alive as long as we can and with the hope in finding the time to come up with the new version. But as I said there won’t be an ETA or any further promises. We just hope that you will forgive us/me for the bad service over the last months and understand the current situation.

Bastian

P.S. Please contact us at zoopport@gmail.com if you want us to issue a refund for your pro account.

Pack Gallery launched

One of the most favorite new pro features are public packs. With free accounts it has always been possible to organize your stuff in packs, but it was not possible to share them with the world.

Last week I’ve published an article about 10 awesome new public packs, which have been created shortly after we’ve launched the pro membership. The feedback for that article and the awesomeness of the public packs you guys already created left no choice but to come up with a pack gallery.

So here it is: http://zootool.com/packs

We will add more packs to the gallery over time. So if you got suggestions, which packs we definitely should include, just let us know!

Zootool PRO – The Numbers

Two and a half weeks ago, we’ve launched our Zootool PRO Membership. Because our users choose the price for it, we got a lot of requests if we could release some numbers how this is going.

First of all we want to thank all users who signed up for a PRO Membership so far. We got so many positive feedback for it and the last weeks couldn’t have been more motivating for us!

When we started thinking about the pricing model, we always had something in mind like the $24 per year for Flickr or the $19 per year for Dribbble PRO. We wanted it to be easy. We didn’t want to offer a silver, bronze, gold, platinum, diamond, super-beautiful diamond with whipped cream on top of it plan.

But it was super difficult to come up with a final amount for it. Will people pay $19 or even $24 per year? Would some of them pay more? What if we set the amount to $24 but nobody signs up for it?

Let’s be honest. 60,000 users is not Flickr – it’s not even close!! We are still tiny and we are proud of it! And let’s be honest once more: the total amount of users is meaningless. The count of active users is what it is all about and we got about 6k active users. I hear people say “That’s only 10% active users, why are you still running this?” — because we love it, because we’ve got plenty of awesome plans for it, because there are 6k users who count on Zootool and because being tiny is awesome!

The web has become a place where only big numbers are relevant (*cough* bubble *cough*) but being tiny allows us to run Zootool for almost four years in a row as a side project without any problems. We’ve all got great jobs, so we don’t need Zootool to generate any extra money. We’ve got low hosting costs, so our ads pretty much pay our bills. We don’t have a big shiny office. We don’t have company cars. We’ve got 100% freedom to run Zootool the way we love it.

With that in mind, we finally ditched the plan to have a fixed price for our PRO Membership and went for an (almost) completely free pricing model. Letting users choose between $1 and $100 per year means that everyone should be able to find the perfect price.

We hoped for about 100 paying users in the first month and we got no idea how much they would pay. Germans are pessimists and Nicolas told me that French are pessimists too, so those were pretty low expectations. On the other hand you won’t be disappointed that way :)

Actually we reached 100 paying users within the first two hours and after the first day we had 270 new pro users paying about $3000. Right now – two and a half weeks later – we got 456 pro users who paid $4140. That is an average of about $9 per account per year.

We were absolutely mind-blown by this!! $9 might sound pretty low, but it’s actually not. We’ve got 126 users, who paid $1 and 145 users who paid something between $2 and $5. This means that 59% of our pro users paid $5 or less. But the other 184 users (41%) paid $3329! So actually 41% or our users paid an average of 18$.

Is this a bad thing? No, it’s not!! It really shows that we are going the right way. We are pretty sure that everyone who spent $5 or less would have never signed up for Zootool PRO at all if we would have charged $20 or more.

A lot of users are giving the PRO features a try for a small amount to see if they are worth it at all, which is absolutely cool. A lot of users simply can’t afford to pay more and it’s so awesome to see that they still want to support us. And some users even just signed up, because they liked our pricing model so much – how great is that?

On the other hand we were so happy to see some of our big supporters, who paid much more than we’d ever expected. This means the world to us and is a huge motivation boost.

Will we get rich with this? Definitely not! The additional money we generate with PRO accounts will entirely be spent for Zootool. It’s really all about being able to move on, making Zootool better and keep it running. A bookmark service is something, which people rely on and so our goal is to make it last.

We are very excited about the first two and a half weeks and we can’t wait for the coming months.

Thanks again for all your support. You guys rock!

Cheers,
Bastian, Habu, Nicolas

10 awesome public packs

Only one week after we’ve launched our Pro Membership there are hundreds of great public packs out there and I wanted to show you just some of them, because they are so awesome.

Beautiful typography pack by Jen Hawkyard

Beautiful typography pack by Jen Hawkyard

Great collection of portfolio sites by Andreas Isaak

Great collection of portfolio sites by Andreas Isaak

Nice infographics pack by Philipp Oehrlein

Nice infographics pack by Philipp Oehrlein

A huge set of creative Ads by Christoffer Engström

A huge set of creative Ads by Christoffer Engström

Great set of nice user interface design by Nicolas Cormier

Great set of nice user interface design by Nicolas Cormier

All about sports by Christoffer Engström

All about sports by Christoffer Engström

The must-see pack for all Camera lovers by Ryan Collins

The must-see pack for all Camera lovers by Ryan Collins

A great pack of illustrations by Sascha Assbach

A great pack of illustrations by Sascha Assbach

The hilarious Grandma Collection by Malaclypse

The hilarious Grandma Collection by Malaclypse

Awesome Airline inspiration pack by Cole Henley

Awesome Airline inspiration pack by Cole Henley

If you want to start your own public packs and share great stuff with other users and your friends, you should now sign up for our Pro Membership.

Zootool Pro Membership

We are thrilled to announce our new
Zootool Pro Membership today!

Zootool Pro offers a whole set of new features, which will give you great new ways to add your favorite web stuff to your Zoo and share it with your friends. It’s not just for professionals or crazy web nerds like us, it’s basically for anybody who wants to supercharge their Zoo with handy features. That’s why we wanted to make it affordable and we think we found an awesome pricing model for it:

You set the price!!!

We are running Zootool for more than three years now with a tiny team and no funding. Our goal always has been, to make it pay itself. It’s about building the bookmark tool of our and your dreams and about being able to run it for years to come.

The new pro membership is meant to give us more freedom to build new stuff and being able to grow. At the same time it’s about giving you a great value for the price you pay.

We thought that you know best, which is the price you feel most happy with. Whether you decide to pay $1 for it or $100, you are supporting us and that’s awesome :)

We hope you like the new features and we are excited to hear your feedback!

Cheers,
Bastian, Habu, Nicolas

Zootool for iPhone 1.1

Our latest update for the Zootool iPhone app is now available at the iTunes Store.

We’ve added a brand new list view, which makes it easier to browse your collection by title or url. Just shake your phone to switch from one view to the other. We hope you like it!! :)

Help us keep the Zoo clean

Some of you might have noticed that a lot of spam users started to use Zootool recently, which is very annoying. We do everything to keep them out, but it is a constant tilting at windmills. We already have a report system for inappropriate bookmarks for quite some time and now there’s a new report system for entire user accounts. Whenever you see an account, which is obviously just there to spam, which is offensive, collects a lot of porn or any other reason that sucks, please report that user so we can ban the account.

To do this, simply go to the user profile page, scroll down and look for the “Report this user” link in the sidebar – right below the ads.

Single entries can still be flagged with the little “sad-face-icon”, which appears when you hover over an entry.

Please also check out our guidelines: http://zootool.com/guidelines

Thank you so much for your support!!

Things you might not know about Zootool Part 2

When I need to describe Zootool, I most often say something like: “Zootool is about bookmarking images, videos, documents and links from all over the web”.

Today I want to lead you into the dark chambers of our content detection engine and tell you some more about, what you really can bookmark with Zootool.

Images

Our goal is not only to make it possible, to bookmark all kinds of image files from websites, but build smart detection for images from photo- and file-sharing sites. URLs of images from Flickr, Dribbble, FFFFOUND, CloudApp, Instagram and Twitpic, will automatically be detected and we gather tag suggestions, the correct title and the biggest possible thumbnail from their APIs for you.

See how an image looks inside the Zoo ›

Videos

Zootool can bookmark billions of videos from more than 30 video sites like Youtube, Vimeo, Blip, Flickr, Twitvid and many more (the full list will soon be available in our FAQ section).

When you bookmark a video from one of those sites, the video will automatically be embedded in your Zoo and you can play it there anytime. We also gather tags, the title and the best possible thumbnail from their APIs.

See how a video looks inside the Zoo ›

Documents

PDFs, word documents, text-, css- or javascript-files – they all are bookmarkable with Zootool and we try to provide the coolest possible preview for those. We use the Google Docs Preview to show PDFs in your Zoo for example or have a custom preview for css and javascript.

You can also bookmark presentations from Slideshare or documents from Scribd and Docstoc, which will be embedded right in your Zoo. You can even bookmark Wikipedia articles and we have a nice custom viewer for them as well.

See how a Slideshare presentation looks inside the Zoo ›
See how a Wikipedia article looks inside the Zoo ›
See how a PDF looks inside the Zoo ›

Websites

We can’t support every site and type of content – yet :) and so it will always be possible to save a simple bookmark to a plain old website or whatever you find and which is not recognized by Zootool. We do our best to provide as much information about those sites as well. We try to find the proper title, gather tag suggestions and automatically generate a screenshot of that site, so you will find it easier next time.

See how a Website looks inside the Zoo ›

Feeds

There are hundreds of awesome RSS-readers out there and Zootool does not want to replace them at all, but sometimes you need to bookmark a RSS-feed without adding it to your precious every-day-feed-collection – that’s where Zootool comes in handy. Whenever you bookmark a RSS-feed with Zootool it will be added to your Zoo with a stripped down viewer. So you will be able to read that feed without adding it to your feed reader.

See how a RSS-feed looks inside the Zoo ›

Help us make it better

We are always trying to make our content detection engine smarter and more powerful, so if you’ve got suggestions for great content, just let us know and we see what we can do. You can also help us make it better by reporting bugs. So next time you find a video, image or document, which does not get recognized correctly, please let us know: zoopport@gmail.com

Read Things you might not know about Zootool Part 1

Save links from Google Reader in your Zoo

Quite a few of you asked me if there’s a way to save links from Google Reader in your Zoo – there is! All you need to do is to follow a few simple steps:

Login to Google Reader and go to “Settings” > “Reader settings”

Choose the “Send To” tab. This is where you can setup all the services you want to be able to send links to.

Choose “Create a custom link” at the bottom of the page

Enter the following settings…

Name:
Zootool

URL:
http://zootool.com/post/?url=${url}&title=${title}&description=${source}

Icon URL:
http://zootool.com/apple-touch-icon.png

That’s it! Now save the settings and go back to your reader.

Click on the “Send to” button at the bottom of each feed item, if you want to save a link in your Zoo.

A far better way to browse and read your Google Reader feeds is Reeder for iPhone and iPad, which has built-in Zootool support. Make sure to check it out: http://reederapp.com/

The beta of Reeder for Mac is available here: http://madeatgloria.com/brewery

Firefox 4 Extension

Firefox 4 has been released some days ago and unfortunately the old Firefox extension isn’t compatible with Firefox 4, so here’s the updated version, which should work on Firefox 4 as well:

http://zootool.com/extensions/firefox/zootool.xpi

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