Intelligent CRM equals retail succ…

Description: Marc Chriqui, president, and Melanie Tabet, communications manager at Raymark discuss how imperative customer relationships are to a retail business and how best to achieve this.What makes one retailer successful while a similar one struggles? Why do customers gravitate towards certain stores and never frequent others? These are the dilemmas many retailers are attempting to solve as each of them strives towards the same goals – attaining customers’ attention and retaining their loyalty.