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Coke's 'fans first' approach in so…

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17 Dec 10
davemorro #
- social
06 Mar 10
charles_liebert #
- communities
- coke
- summup
Description: A presentation by Michael Donnelly, Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly This presentation outlines Coke's 'fans first' approach in social communities.